Episerver’s Optimizely ACQUISITION will create a new world of possibilities

 

Delivering exceptional experiences to customers is the only way businesses can compete, especially as customers continue to become savvier and more demanding. Individualisation and authenticity are crucial elements of exceptional experiences. Getting this right can be the difference between retaining loyal customers or losing them to competitors who deliver deeper engagement.

Businesses that use Episerver to underpin eCommerce, content, and user experience projects can achieve superior results in terms of customer acquisition, retention, and lifetime value. Gartner has recognised the vision and ability to execute of Episerver and once again named it a leader in digital experience platforms (DXP) in its Magic Quadrant.

Recently, Episerver acquired Optimizely, which takes digital experiences to the next level with data-driven insights and the freedom to experiment. Taking on the Optimizely name, the Episerver platform is now even stronger than ever. At Empired and Intergen, we couldn’t be more excited about what this means for our customers.

A new age in user experience brings new challenges

End users have never had so much choice and freedom. Their expectations regarding the user experience they’re willing to tolerate, let alone celebrate, have risen exponentially. As consumers come to demand an enriching, personalised and uniquely engaging experience, organisations increasingly turn to connected platforms to help deliver user experiences that make them stand out from the crowd. However, it’s not always easy to get it right first time. And, if you assume you know what your customers want without taking the time to test those assumptions, you could be setting your business up for a marketing failure.

Getting the user experience right takes trial and error. It’s one thing to set up an eCommerce site, for example, and quite another to deliver a frictionless experience that makes customers want to come back time and time again. The way your pages are designed, how the purchase process plays out, and how and what information is shown to customers (and when) will all affect that experience.

Understanding this can help you determine what offerings entice which customers to purchase which products. And, you can improve the customer experience incrementally or exponentially depending on how you use that information.

To do this effectively, you need three key elements:

1. The ability to run experiments with detailed and accurate feedback across the front and back ends of the platform.
2. Real-time answers so you can meet your customers where they need you the most, in the ways that resonate the deepest.
3. Capability to measure outcomes in the real world so you can create the right digital experience for every customer.

This replaces guesswork with hard data and evidence for better decision-making and improved outcomes.

Episerver + Optimizely = impactful innovation, connected outcomes, and consistent excellence

Innovation is one thing. Innovating for outcomes that align with business strategy and goals is another. Optimizely helps customers experiment and use data to drive decisions, rather than guesswork. This means innovation is more impactful using Optimizely because it’s evidence-based.

To achieve connected outcomes and consistent excellence, optimisation is everything. That’s why Episerver has rebranded under the Optimizely banner.

For our customers, this means access to a solution that delivers:

• best-in-class content management
• eCommerce capabilities that improve conversions
• personalisation based on artificial intelligence (AI) for greater resonance
• the ability to test and optimise every digital experience for maximum return on investment

As the only Episerver Platinum partner and current Episerver partner of the year, Empired is excited to support and help deliver the Optimizely offering to the market. With fully integrated optimisation capabilities, this will streamline and speed up the process of delivering new sites and eCommerce capabilities for our customers.

We are excited to work with Optimizely to bring this new offering to market so our customers can achieve significant business outcomes like increased lead conversions, better engagement rates, and deeper customer connections.

Getting this right can be tricky, however there are approaches that can manage this risk and drive enduring value quickly. We are ready to help. If you are interested in understanding more about the combined power of Episerver and Optimizely, contact the team today.