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15

Apr

Back to the roots? Why the traditional marketing principles still apply in the age of CX

There is no doubt that digital technology and changing customer preferences have had a major impact on the way many organisations run their marketing. CMOs have had to re-think and re-evaluate their strategies. To align themselves with the needs and wants of a modern consumer, they now have to find new ways to gain insight into their market. ... read full post

Posted by:  Katerina Thomas , Client Manager |  15 April 2019

Marketing, customer experience, Customer Centric, Data-driven marketing, #CXreimagine


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08

Oct

More intelligence, less work: How to design a data-driven marketing strategy that rocks

When it comes to data-driven innovation and campaigns, there are a few brands that are hard to beat. Think of Amazon, Netflix or Spotify. What do they have in common? They provide exceptional customer experience, they are great innovators, large global brands – and they recognise the strategic value of customer data.  ... read full post

Posted by:  Katerina Thomas , Client Manager |  08 October 2018

Marketing, customer experience, Customer Centric, Data-driven marketing, #CXreimagine


Rating: 
(0 votes)

27

Aug

Five things I've learned about innovation (from a marketer's perspective)

There are a few things in life that are regarded as big decisions. Moving overseas, getting married, having kids, buying a house – and changing careers. ... read full post

Posted by:  Katerina Thomas , Client Manager |  27 August 2018

Marketing, customer experience, Customer Centric, #CXreimagine


Rating: 
(1 votes)

05

Jun

Content with a capital C

The art of simple, consumable content.   ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  05 June 2013

Content, communication, Marketing, Website, CMS, Writing for the web


Rating: 
(1575 votes)

08

May

Your customers aren't (just) using computers: thinking about their real-world journeys and your digital ecosystem.

In the old days of the web, it was fantastic if you had a business website – a place where any customer – or prospective customer – could go online to find out your opening hours, your contact numbers, and maybe even get some basic pricing or product information. ... read full post

Posted by:  Brad Gallen , Digital Strategist, Web and Digital Strategy Team. |  08 May 2013

Social Media, Mobile, Marketing, User Experience, Web Strategy, Website, buyer behaviour, customer experience, digital ecosystem


Rating: 
(2260 votes)

06

Dec

Garbage in, garbage out: The importance of data quality

As business intelligence and data warehousing continue to mature and with increasing attention being given to “big data”, I thought it important to address an often overlooked or under-addressed issue; Data Quality. Over the course of three blog posts in the coming weeks, I’ll touch on Data Quality, Master Data Management and Data Governance. What do they mean and how are they useful to your organisation?  ... read full post

Posted by:  Mark Worthen , Senior Consultant, Enterprise Applications |  06 December 2012

CRM, Business Intelligence, Marketing, Sales, BI, Data, Data Accuracy, Data Completeness, Data Consistency, Data Governance, Data Integrity, Data Mart, Data Quality, Master Data Management


Rating: 
(2618 votes)

07

Sep

APSMA Conference: A report

Every year the Asia-Pacific Professional Services Marketing Association (APSMA) holds its annual conference. APSMA comprises marketing and business development professionals who regularly meet and discuss the challenges and opportunities facing their professions, typically in the legal, accounting and engineering sectors. ... read full post

Posted by:  Tim Howell , Marketing Manager |  07 September 2011

APSMA, B2B, Marketing


Rating: 
(3251 votes)

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